| Masters in Marketing Management + PGP (General ) / MBA (General) |
| |
| |
|
|
Semester - I
|
|
Semester - II |
|
Management Subjects :
• Principles & Practices of Management
• Principles of Marketing
• Fundamentals of Management Accounting
• Managerial Economics
• Research Methodology
• Consumer Behaviour
• Business Communication (I)
• Fundamentals of Information Technology (I)
• Organizational Behaviour
• Legal Aspects of Business
• Statistical Methods & Quantitative Techniques
• Human Resource Management
|
|
Management Subjects :
• Services Marketing
• Retail Marketing
• Sales Management & Personal Selling
• Distribution Management & Logistics
• Market Research
• Relationship Marketing
• Indian Economic Envionment
• Field Work + SPSS , Project Management
• Production & Operation Management
• Management Informaion System
• Financial Management
• Operation Research
|
|
Unique Feature : Personal grooming to excell in corporate world
|
|
Unique Feature : Neuro linguistic programming & Transactional analysis
|
| |
|
|
| |
|
|
Semester - III
|
|
Semester - IV |
Management Subjects :
• International Marketing
• Laws Related to Marketing
• Financial Services Marketing
• Marketing Communication
• Retail Operations Management
• Project Work
• Foreign Language
• Virtual Marketing
• Strategic Management & Business Policy
• Business Ethics & Corporate Governance
• Kay Account Management
• Intergraded Case Study - II ( Field Work ) + Project
|
|
Management Subjects :
• Brand Management & Advertisement
• Strategic Marketing
• Export Documentation & Forex Management
• Direct Marketing
• Industrial Marketing
• Rural & Agricultural Marketing
• Entrepreneurship Development & Project Management
• Foreign Language
• Management Control System
• International Business
• Emerging Trends in IT + Project
• Intergraded Case Study - III ( Field Work ) + Project
|
|
Unique Feature : Key account management & Current trends in management. A Project in the area of Speciallization.
|
|
Unique Feature : Emerging trends in Information technology & global management.
|
| |
|
|
| • Syllabus and subjects may change as per industry norms and requirements without prior intimation. |
Education is a primary
ingredient and also a key to sucess in any profession. With a booming
economy and a young population. It is imperative to provide quality
education to this population which will create skills required by
various sectors of the economy and industry.
Providing quality learning in higher education is becoming a major
focus area in the country not only with the Government but, also
increasingly, with educational institutions. The need of the day for
any educational institution is to provide education that ecompasses
world class curiculum and is also industry focused.
ASOM has been addressing this growing need by continuously upgrading
and enhancing the quality, curiculum and methodology in its programs
offered to its distance learning students.
Post Graduate Programme is an integrated program designed to provide an
advance program in management for those seeking managerial positions in
industry, commerce and services. The core subjects are aimed at
developing knowledge and skills in fundamental management disciplines.
The program also involves participation in group work with students
from diverse backgrounds and is aimed at improving the decision making
abilities of the participants in management related areas.
Objectives:-
-
To provide intensive theorectical and practical knowledge of management.
-
To provide an integrated perspective of management functioning along
with a fair amount of exposure to real life cases / technical know how.
-
To hone the student's analytical abilities.
-
To provide access to a broad base of knowledge in core managerial skills.
-
To develop the essential management skills required to meet and
participate in an increasingly international business environment.
-
To build upon the essential core management modules allowing greater emphasis on elective modules of management.
The program is divided over four semesters, each spanning 16 weeks approximately. The summer internship
(8 weeks) in an industrial organization following the first year is
scheduled. With emphasis on practical approach throughout, classroom
learning is complemented with assignments, case-studies and field
visits, with active participation of the students.
A well defined induction program. Experimental learning through event
management , cultural program, trekking, group discussions and other
institutional activities. |
| |
|