MARKET SURVEY:

The market survey was based on retail marketing research work done by the ASOM students in Mumbai – Dharavi Slums, Chennai, Pune colleges, slums area. 

• The students had prepaid the questionnaire
• They met up with different types of families of various income groups.
• Understanding the human psychology.
• Understanding the market strategy.
• The differences of each city.
• How to handle the crowd.